Saturday, March 22, 2008

adbrite or adsense?

phew! with all those different pay per click sites out there, it hard to know what to use! the two pay per clicks that get my vote are AdSense and AdBrite.
they both have good pay outs for how many clicks you have. for what ive seen, if you have few visitors to your site, and few clicks, say less than 500 per day, go for ADBRITE!!! on my site, with 200 clicks, i made one cent from adsense, and 15$ from adbrite. but, if you have a lot of hits on your site, i highly recommend AdSense.

For a popular site that generates a lot of clicks, the results are clear: Over the same period, and on the same sites, AdSense is generating 3 times the revenue that AdBrite is. The reason is clear, when you look at the ads the two systems serve: AdSense ads are highly relevant to the adjacent content, whereas AdBrite’s ads seem to have been targeted by a drunken monkey!

But there’s a much bigger reason AdSense has all the top sites buisness right now: Reporting. AdSense lets you examine a huge amount of detail on how my various ads are performing, enabling me to fine-tune ad colors, placements, and other aspects on the fly. I can compare performance on various domains, between different color ads (using custom channels), and between ads and Google product referrals.

With AdBrite, I can’t do any of that. Annoyingly, AdBrite’s traffic and click through reports are on one page, and the earning reports are on another, separate page. AdBrite doesn’t give me an easy way to check performance by CPM (I have to do my own calculations) and I can’t easily check, say, the last week’s or the last month’s results.

The only advantage AdBrite offers is that I can use it to sell spots directly on my site, and I can set my own price for these ads. So if I thought I could regularly convince someone to pay $30 a week for a banner ad on tinywords, I would use AdBrite. But, unfortunately, that's not the way the cookie crumbles...

In this case, AdSense wins hands down. It delivers better-targeted ads, generates more money, and gives me much more data about how my sites are working.


HOWEVER! 
Again I will say this; for small sites, getting a few hundred hits per day.. go for adbrite! for a small amount of clicks per day, it gives you decent revenue, but once your site makes it to the big time, go for adsense. although, for ten cents consistently per click, it doesn't hurt to have an adsense ad up there as well.

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